At any given time, there are hundreds, if not thousands, of potential posts that could appear on your social media feed.
This is due to the simple fact that everyone you’re following is posting content, all the time, everyday.
Social media platforms actually filter through the content, and prioritizes it according to your interests.
Showing you what you are LIKELY to be interested in, and disregarding the things you might not.
Another factor that will prioritize a post over someone elses is the actual content itself.
Posts that contain images, and video (especially never before seen original content) will rank higher that posts that simply contain text.
Video is like a mystery box. At first you see a still graphic, and you may wonder what you could experience if you press play.
Unlike photos, video can use sound, motion and imagery SIMULTANEOUSLY creating a single form of media with the power to captivate, motivate and invoke emotions.